Why proofing your own content is so damned difficult
It’s a difficult task, even for the most seasoned writer, to proofread their own words. It’s a skill that is acquired, and proofreading your own content is especially tricky.
Five tips to write a great headline
The headline writer’s art is to sell stories to readers by telling them what the content is about and grabbing their attention – without misleading them.
Tips to boost your writing productivity
We all sometimes struggle with getting the words and ideas that seem so clear in our heads out into words on the page. Here are some ideas on overcoming this to boost your writing output.
Spelling matters
We have a short amount of time to make an impression, and if your business card, website or advert is riddled with spelling mistakes it won’t place you in a favourable light.
Good communications is constantly important
Poor and thoughtless communications is the root of misunderstandings, mistakes, and dissatisfaction so it’s worth taking the time to get it right.
Four ways to celebrate your business birthday
Business birthdays are important for both you and for your clients. It’s worth taking the time to embrace the achievement and love it – whether it’s your first or fiftieth year in business.
A picture is worth a thousands words
Together, words AND images can tell a powerful and complete story; that’s why it’s worth taking the time to find the perfect mix of both for your business message.
Entering awards can be great for business. Here’s why.
It’s true that many of us business owners are stretched to do the essentials, let alone what we perceive as extras, but there are some excellent reasons why entering awards are worth your time and efforts.