Blogging is probably the best way to give your business a voice, engage with your audience, and it’ll also gives you plenty of content to share on your social media platforms.

A large part of what I do is writing newsletters for my clients so that they can build and maintain relationships with their clients.

By using testimonials as part of your content plan you transform your ‘sales pitch’ into an unbiased and trustworthy recommendation for your business in a heartbeat.

A bit of careful thinking, planning and research will put you in good stead and ensure that your content strategy is crafted from a position of strength and knowledge.

Knowing how to tell your business story needs to be a crucial part of your marketing and PR efforts.

The truth about writing for a living