I don’t think AI is necessarily ruining writing. But it’s changing it. A major risk is that your voice and brand will sink in the noise of metallic, soulless, sterile writing. Here’s some ways to spot it and tips on how to use your real voice instead.

To make your words work, try and step out of your own shoes and into the reader's. Instead of focusing on what you want to communicate, focus on what they need to hear, and how best to deliver that message.

If you want your writing to be clear, engaging, and effective, avoiding common mistakes is key. Here’s a closer look at some of the most frequent mistakes and how you can refine your writing, so your words work as hard as you do.

Every day, the same tired phrases are repeatedly used in professional settings both written and verbal. If you’re tired of falling into this pattern, here are some ways to move beyond the cycle of overused phrases.

A good writer always writes for the reader, not for themselves. If your writing doesn’t flow or make sense, it won’t have the impact you want. One of the easiest and most effective ways to make sure your writing works is to read it out loud.

One of the most rewarding yet challenging aspects of being a copywriter is the ability to quickly grasp complex topics and transform them into clear, impactful narratives. The true challenge, and reward, lies in balancing clarity with depth, and simplicity with nuance.

Swear words in professional writing can be a controversial topic. Their appropriateness depends on context and intent. Here’s a guide to help determine when it might be right to use explicit language.

Why ghostwriting is the secret to boosting your profile.