When your writing’s fine, but not quite right

There’s a point in most writing projects where a sentence technically works, but it doesn’t feel quite right. It’s not wrong, but it’s not working as hard as it should.

This usually comes down to two things. the verbs are vague, and the language is too busy.

The verb problem

We often use verbs like get, do, make, have, or be. They keep the sentence intact, but that’s about it.  

A verb is a doing word. So it should do something.

It should carry weight. It should show movement. It should make the sentence go somewhere.

Take this example:

“We offer tools that allow users to improve their workflow.”

Offer, allow, improve are okay. But they can be replaced with better words that show, not suggest.

Such as:

“We build tools that speed up your day.”

That sentence has more energy. It’s active, specific, and purposeful. Build and speed up give the reader something to picture. They’re not placeholders, instead they show change, momentum, impact.

Better verbs don’t just replace weak words, they offer clarity.

Keep the language plain

It’s really easy to get carried away with jargon or extra words that sound impressive! But the more words you use, the more you risk losing the point.

Take a sentence like:

“Our platform facilitates seamless integration of sustainable practices across your operations.”

It sounds official. But it’s a bit EH? You don’t need all those extra words.

These alternatives are easier to understand:

• “Our platform helps you adopt sustainable practices easily.”

• “We make it simple to implement green strategies.”

• “Our platform streamlines sustainability efforts across your business.”

The message is the same, but it’s clearer and more direct.

Plain language isn’t boring, it’s generous. It’s respectful of the reader’s time. And it gets your point across without the need for a glossary.

Putting it together

When you combine stronger verbs with simpler language, your writing starts to work harder. It’s clearer and cleaner. The kind of writing that feels easy to read – because it is.

Next time a sentence feels off, don’t add more words.

First, check the verb. Is it doing enough?

Then cut the clutter. Could you say it in half the words?

Chances are, that’s all you need to make your words work as hard as you do.

Need help with your content or crafting messages? Whether it's polishing existing copy or writing something new, do get in touch. I’d love to help!