Blogging: your business is worth it

Blogging is a fantastic way to get your business voice out there.

In fact, I’d go so far to state that it’s probably the most important activity you can invest in when it comes to content.

Yes, you’ll have to commit to it. You’ll certainly have to plan it out and make time to think about what you want to say. But it’s worth it!

Why? Because blogging is probably the best way to give your business a voice, engage with your audience, and it’ll also gives you plenty of content to share on your social media platforms.

Here are some great reasons why blogging for your business is worth it.

A blog will help you stay on track with your content strategy. Stick to your schedule and before you know it you’ll have loads of purposeful content that you can use for your social media fodder.

It’ll make you think. Writing regularly for your business will focus your mind on your business brand and what you want to say, your industry, and your customers. Remember, content with no focus attracts no readers!

It can help you understand your audience better. If you’ve analytics plugged in then you can track your click-throughs, shares and comments and see what your audience want. Reader comments, especially, are a great way to get feedback on your business activities, products and services.

You’ll own it. Your blog will belong to you rather than a third-party app like Twitter or Facebook.

It’ll fuel your SEO efforts. Search engines love new content and a blog is a fantastic way to publish valuable content regularly.