How to make your words work as hard as you do

Writing isn’t magic. It’s about making words work. They need to serve a purpose, carry weight, and leave an impression.

Writing requires practice, patience, and a willingness to learn from your mistakes.

Here are 10 quick tips I’ve learned in over 20 years of writing.

1. Keep it simple

Fancy words and winding sentences don’t make you smart. They make your writing hard to read. Write what you mean, clearly and quickly. Don’t show off. People won’t be impressed.

2. Clarity comes first

If people can’t understand your point, what was the point in writing it? Make your meaning obvious.

3. Make it flow

Vary sentence length. Short sentences hit hard, and longer ones explain. Rhythm makes reading feel effortless.

4. Write like you talk

Explain your ideas out loud first then put them on paper. Don’t overthink it. Your words are more likely to feel alive, not robotic.

5. Read a lot

Read everything from news, novels, and blogs. Pay attention to what works and what doesn’t. But borrow techniques, not words.

6. Cut ruthlessly

First drafts are messy. Remove weak words. Use simple plain language. Make every word earn its place.

7. Ask for opinions

The more eyes on your writing the better. Other people notice what you miss, so listen and adjust.

8. Write every day

Talent is overrated! Skill comes from repetition, so write even when you don’t feel like it. It’ll builds your skill and confidence.

9. Stay curious

Curiosity leads to ideas. Ideas make writing interesting. So learn new things. Ask questions. Your readers will thank you!

10. Keep at it

Writing is often slow and can feel like a slog so keep at it. Every word you write makes you a better writer.

Your words should carry weight. Use them wisely. Keep it simple, clear, and alive, and your words will work as hard as you do.

Need help with your content or crafting messages? Whether it's polishing existing copy or writing something new, do get in touch. I’d love to help!