Tips on how to write as yourself
This is something I get asked a lot. How do I write as myself? How do I write authentically?
One of my clients writes so naturally that when I read their emails, I can hear their voice in my head. It’s brilliant and always makes me smile.
I also know someone who started using ChatGPT to write their stuff and oh, I can tell. Their stuff now sounds artificial, laced with cliches and that overused horrible erm—dash. What would happen, I wonder, if they needed to write a speech?
Whether you're writing a LinkedIn post, blog article, email, or a speech people connect with what feels real. In this case, that’s you.
It’s not always easy though. You may worry if you sound too casual, too stiff, or if people will like it.
Here are my tips:
Write like you talk
If you wouldn’t say it out loud, don’t write it that way.
Think about how you'd explain your idea to a friend over coffee (or a gin). That’s the tone you’re aiming for. Skip fancy words and corporate buzzwords unless they’re part of how you naturally speak.
I’d also include your regional dialect or accent. If you say “wee” instead of “little” or “aye” instead of “yes,” go for it. It’s part of your voice.
Edit ruthlessly
Remove fluff, fix grammar, correct the spelling mistakes. But don’t scrub out the parts that sound like you. A turn of phrase you may be known for, a bit of humour, a slightly messy thought, or your regional sayings. They’re the bits that are you. (see tip above).
Know your point of view
Ask yourself: what do I actually think about this topic?
Writing authentically starts with having a clear perspective. Don’t just rehash what others are saying, add your take. Put it out there. Ruffle some feathers if you have to!
Use “I” and “You”
People relate better with people rather than brands, committees, and corporate machines. Using “I” and “you” makes your writing feel like a conversation, not a lecture or impersonal broadcast.
Ditch the jargon (please!)
Jargon hides your personality. It’s easy to fall back on industry speak, but it can make writing feel dull and robotic.
We don’t want it, don’t like it, don’t need it! So, for the love of god, write simply.
Read more on how to write plainly.
Be exclusive
Trying to write for everyone is actually quite arrogant. Why should your voice apply universally? The reality is that not everyone cares. Figure out who you’re writing for.
Read why you should write for your reader, not yourself.
Swearing? Possibly, maybe
If you swear in real life, it can make sense to do it in your writing. But do it with purpose.
A well-placed swear word can add emphasis, humour, or emotional honesty. It could reflect a real situation or be part of a quote someone said. But it can feel lazy or disturbing if it's chucked in for attention.
Here’s my guide to decide when it might be right to use explicit language.
Read it out loud
I’ve kept the best tip ‘til last as it’s my favourite. Reading your writing aloud helps catch weird phrasing and unnatural tone. If it sounds awkward out loud, it’ll read awkward too.
Here’s why I think reading your writing out loud is a great habit.
Basically, you just need to do you. If you’re struggling to find your voice, or don’t have the time to get your thoughts out clearly, check out my ghostwriting services and see how I can help you sound like just like you.
Need help with your content or crafting messages? Whether it's polishing existing copy or writing something new, do get in touch. I’d love to help!