If you want your writing to be clear, engaging, and effective, avoiding common mistakes is key. Here’s a closer look at some of the most frequent mistakes and how you can refine your writing, so your words work as hard as you do.

Every day, the same tired phrases are repeatedly used in professional settings both written and verbal. If you’re tired of falling into this pattern, here are some ways to move beyond the cycle of overused phrases.

A good writer always writes for the reader, not for themselves. If your writing doesn’t flow or make sense, it won’t have the impact you want. One of the easiest and most effective ways to make sure your writing works is to read it out loud.

One of the most rewarding yet challenging aspects of being a copywriter is the ability to quickly grasp complex topics and transform them into clear, impactful narratives. The true challenge, and reward, lies in balancing clarity with depth, and simplicity with nuance.

Swear words in professional writing can be a controversial topic. Their appropriateness depends on context and intent. Here’s a guide to help determine when it might be right to use explicit language.

Why ghostwriting is the secret to boosting your profile.

Writing about sustainability can be tricky, especially when avoiding jargon. Here are a few examples I regularly encounter, along with some guidance and plain language alternatives.

Writing about sustainability can be impactful and engaging when done thoughtfully. Here are my top tips to help ensure your blogging is compelling and informative.