Jennifer Clair Robson Jennifer Clair Robson

How to write about sustainability without jargon

Writing about sustainability can be tricky, especially when avoiding jargon. Here are a few examples I regularly encounter, along with some guidance and plain language alternatives.

Read More
Jennifer Clair Robson Jennifer Clair Robson

Five tips to write a great headline

The headline writer’s art is to sell stories to readers by telling them what the content is about and grabbing their attention – without misleading them.

Read More
Jennifer Clair Robson Jennifer Clair Robson

Tips to boost your writing productivity

We all sometimes struggle with getting the words and ideas that seem so clear in our heads out into words on the page. Here are some ideas on overcoming this to boost your writing output.

Read More
Jennifer Clair Robson Jennifer Clair Robson

Spelling matters

We have a short amount of time to make an impression, and if your business card, website or advert is riddled with spelling mistakes it won’t place you in a favourable light.

Read More
Jennifer Clair Robson Jennifer Clair Robson

Four ways to celebrate your business birthday

Business birthdays are important for both you and for your clients. It’s worth taking the time to embrace the achievement and love it – whether it’s your first or fiftieth year in business.

Read More